Abstract
The research had its origin in the interest of studying the current situation of the problems that exist in the province of Cañete, regarding the significant loss of social and cultural values over time. The main objective of the study was to analyse social and cultural values in order to achieve sustainability of local tourism in the province of Cañete, Peru. The qualitative approach was developed, with a case study design, where the interview technique was used and two semi-structured interview guides were applied as instruments. It was concluded that strengthening cultural identity contributes to the local development of the province of Cañete, being necessary for the population to feel proud of their customs and cultural manifestations. Therefore, it is necessary that public and private institutions, as well as the population, join forces to formulate plans, programmes and projects of cultural development; that the social and cultural values in Cañete are strengthened and revalued, being a decisive factor that the people of Cañete can be able to protect and promote local tourism.
Highlights
Social and cultural values lead to the formation of a people's cultural identity and have acquired greater relevance worldwide, due to the initiative of international organisations to disseminate and conserve the tangible and intangible heritage of the various countries; it was necessary to take timely measures to prevent it from deteriorating and disappearing, which is painful and irreversible for humanity
The results obtained in the first category of social and cultural values are presented, where it was found through the development of the interviews that the situation of cultural identity in the province of Cañete is strengthened by the actions of the cultural representatives who show a sense of belonging to their place of origin and try to transmit the most representative cultural manifestations through festivities and local events that contribute to the economic, socio-cultural and environmental development of the province of Cañete, it is affected by various factors that limit the whole process and trigger a loss of identity among the younger population
In the sub-category collective memory it was found that the province of Cañete has a series of cultural manifestations that are part of its collective memory such as festivities, ways of life, gastronomy, dances and ancestral traditions that have been transmitted from generation to generation by the oldest inhabitants of Cañete, but at present this memory is affected by a scarce diffusion of cultural and social values and it is necessary to take actions so that the youth do not continue losing the cultural elements that identify them
Summary
Social and cultural values lead to the formation of a people's cultural identity and have acquired greater relevance worldwide, due to the initiative of international organisations to disseminate and conserve the tangible and intangible heritage of the various countries; it was necessary to take timely measures to prevent it from deteriorating and disappearing, which is painful and irreversible for humanity. According to the United Nations Educational, Scientific and Cultural Organisation (UNESCO), the Intangible Cultural Heritage Lists are inventories that serve as a basis for formulating concrete plans for safeguarding registered heritage and can serve as a reference for raising public awareness of its general aspects and its importance for the individual and collective identities of each of the countries from which it originates. Cañete has a cultural diversity inherited from its ancestors, which is lost due to a lack of education and awareness of the population about the cultural richness they possess, and which they should take advantage of to strengthen unity and achieve a development that generates benefits for all. There is a need to value and promote the cultural manifestations of the province of Cañete in order to strengthen the local identity of children and young people; their adoption and dissemination will be a source of commitment, adding a step towards the goal of achieving sustainable tourism development. The responsibility lies with the authorities and both public and private entities, which should work on educational programmes where all citizens can participate in cultural activities, so that they become bearers of knowledge that strengthen social and cultural values
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