Abstract
Introduction. The process of globalization of the world is characterized by the creation of a single information space, the destruction of social and cultural models and the strengthening of interdependence in all spheres of life. The level of globalization of a country is directly proportional to its level of development. Therefore the high-tech states are a kind of initiators of deepening the process of globalization, while the countries that are developing and underdeveloped countries are imitators. Purpose. The article aims to investigate the aspects of social and cultural globalization and their impact on the deepening of the process of cultural integration or the protection of national priorities. Method (methodology). The analytical works on cultural and historical experience and on the theory of the information society have become the methodological basis of the research. Results. The process of social and cultural globalization has been considered, not only as the process of integration of different national cultures into a single world culture, but also the cultural expansion of the western countries. Examples of conflicts that may arise between entities in the process of globalization of culture have been illustrated. The relationship between the level of urbanization and the share of Internet users has been analysed.
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