Abstract
Architecture ensures a person's orientation in space, affects his emotions and mental state. A group of social and cultural factors influencing the formation of media formation of architecture and city spaces determines the aspects of human perception of the architectural environment. Each of its elements performs a certain function and at the same time is the context of people's everyday life. The media formation of architecture and urban spaces creates material conditions for providing the physiological needs of a person because it carries certain information about the possibilities of their satisfaction. The article identifies sociological, cultural and spiritual factors and examines their influence on the media formation of the Lviv city. The evaluation of the relationships between social and cultural factors and media formation was carried out on the basis of a multidimensional matrix of relationships. It was established that social and cultural factors have the greatest influence on mental media formation of architecture. On the other hand, connections with the physical media formation, except for the visual, are absent. The assessment also made it possible to discover that the psychological state of a person has the most count of connections with informative essence of the architecture. The desire to find the meaning of life is manifested in architecture through emotional properties associated with the disclosure of the life processes of society with the expression of national, social, political unity of people, with the value of family unity, with self-affirmation of the individual. Therefore, it is necessary to take into account aspects of the psychological perception of future objects in architectural practice.
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