Abstract
In Vietnam, electricity production has been growing strongly and is expected tocontinue increasing in the future. However, heavy reliance on fossil fuels is putting significant pressure on the environment and national energy security. The public's awareness of the potential and benefits of renewable energy is still limited. The lackof understanding about the positive impacts of renewable energy compared to fossil fuels may lead to a lack of community support for the green energy transition process.This studyappliesthe approachof choice modelling (CM) or choice experiment (CE) toevaluatethe willingness to pay (contribute) of residents in Soc Trang province for renewable energy development projects. The results indicate that the majority of Soc Trang residents have some knowledgeabout common renewable energy sources such as solar, wind, and biomass energy. They demonstrate a willingness to contribute to the benefits that renewable energydevelopment projectscan bring, includingimproving the environmental landscape, protecting wildlife habitats, reducing air pollution, and creating new job opportunities. Among these benefits, they are particularly interested in the potential for job creation through renewable energydevelopment projects
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