Abstract
In order to acquire knowledge outside the classroom and widen my horizons in the field of reallife business development activities, I conducted a comparative analysis report on two prominent Indian soap manufacturing brands namely - Dabur India Limited a national soap brand & Raj Industries a regional soap brand. The main focus of the study was to gain an insight into the business histories of these firms, examine their business strategies and marketing techniques, learn about their multiple product ranges and then finally I self-designed a SWOT analysis for the market brand assessment. I had the opportunity to interview the Managing Partner of Raj Industries and learn through his varied professional experiences. I transcribed and compiled the interview inputs into this research paper. This white paper concludes with a section that highlights my learning related to this study.
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