Special Issue on Place Marketing and Nation Branding: 3rd International Colloquium on Place Management, Marketing and Nation Branding

Abstract

The issue of how underlying values or characteristics of a place can contribute to building its reputation and image is an area of research that has gained importance amongst academics in the field of place marketing research. A number of the papers presented at the 3rd International Colloquium on Place Management, Marketing and Nation Branding, held on 8th and 9th September 2011, at Lincoln Business School, the University of Lincoln, Lincoln, UK, attempt to respond to the call for further research into the underlying dimensions of nation or place brand and image. The papers in this special issue have been developed from the best contributions to that colloquium.