‘So God Made a Farmer’: The US Agrarian Imaginary and the Lived Assemblages of Settlement and Empire

Abstract

ABSTRACT In support of the National FFA Organization (formerly, the Future Farmers of America), Ram Trucks declared 2013 the ‘Year of the Farmer.’ Their commemorative Super Bowl commercial featured radio broadcaster Paul Harvey’s iconic 1978 speech, ‘So God Made a Farmer.’ This essay interrogates Harvey’s speech and its aestheticization and reception during Super Bowl XLVII in order to trace how U.S. settler colonialism is embodied and recognized, particularly in relation to narratives of the ‘secularization’ of the United States and U.S. political life. It argues that the resolutely Christian visions of social life and selfhood, modes of ethics, and place-making within the nostalgic speech and commercial continue to order and naturalize the interface between heteropatriarchy, white supremacy, and U.S. settler colonialism. It also argues that although such religiose forms of relationality are reproduced and amplified in the spectatorship of the Super Bowl, they are imbued with ostensibly secular national and imperial meaning, and thus obfuscated as such. This essay ultimately argues that such religiose invocations of proper relationality – as a node of racialization and the production of power – can shuttle between religious and secular contexts while continuing to encode and reproduce formations of U.S. settler colonialism and imperialism.