Abstract
The purposes of this study were to investigate the Effect of psychological distance on attachment and engagement behavior toward sports product information among SNS users. The subjects of this study were university students who are enrolled in 4-year-university in Seoul and Gyeonggi province. A total of 350 questionnaires were distributed by using a convenience sampling method. Among 350 questionnaires, 33 copies were found unusable because they were incomplete. So a total of 317 questionnaires were used in actual data analysis. Then, frequency analysis, credibility analysis, correlation analysis were done using PASW/WIN 18.0 Version statistics program which is an Window version. and In order to abstracted factors through structure equation model using AMOS 18.0, confirmatory factor analysis was made. The results of analysis are as follows. First, psychological distance of SNS users had positive influence on attachment. Second, psychological distance of SNS users had positive influence on engagement behavior. Third, attachment of SNS users had positive influence on engagement behavior.
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