SNS 관광정보 서비스품질이 정보공유의도에 미치는 영향 : 사회적 네트워크와 정보 자기효능감의 조절효과를 중심으로

Abstract

The objectives of this study are to suggest useful directions to SNS providers and tourism information providers who provide tourism information through them like tourism related organizations and product suppliers in tourism industry, by investigating the effect relationships between SNS tourism information service quality and information sharing intention, and moderating effects of user's social network and information self-efficacy. To achieve the objectives, as a conceptual framework of the study, the literatures on SNS tourism information service quality and the factors affecting information sharing intention were reviewed, and the empirical studies on the perception of the users about the services was conducted. The findings showed that the 'functionality' and 'convenience' factors of SNS tourism information service quality had significant effects on the information sharing intention, and the effect of the functionality factor on information sharing intention was different in accordance with users' social network level.