Abstract

Social network is a network of people spread across all over the globe. Each social network user has a profile, which stores user's personal information, his likes, interests etc. The number of social network users is growing exponentially, every day. This makes social network an ultimate repository of large user data and an important live information source. The large information available over social network attracts the attention of business, corporate and marketing people. So, these people try mining the user data/profile through different ways. Also, as most of the user profiles are publicly visible, it is very easy to obtain a particular user's information without his concern. This leads to a privacy breach causing leakage of user's private information, without even a hint of it to the user. We studied 100 facebook live user's profiles and facebook privacy policy, to understand the privacy awareness in facebook users. In this paper, we present results of the surveys conducted in this study. We, further, propose a new generic framework named `Hippocratic Social Network', to enhance the personal level privacy in facebook and other online social networking sites.

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