Abstract
Abstract. Today, there are an increasing number of people using mobile internet banking to make transactions due to their busy life. The mobile technology enable people to make transactions anytime and anywhere. This phenomena encorage banking industry to provide this service. However, in a developing country like Indonesia, there are very limited regulations governing internet transaction. Consumer knowledge on such regulation and fraud claim procedure will affect their attitude toward mobile internet banking. The purpose of this research is to investigate how the consumer perceptions toward regulation, perceived benefit, and perceived risk influence the consumer attitude toward mobile internet banking. The finding of this research will provide insights for the banking industry and enable them to devise a marketing strategy to encourage their customers to adopt mobile internet banking.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
