SMEs and social responsibility a holistic approach

Abstract

The issue of Social Responsibility in companies has a lot of its characteristics, even though it is a subject that belongs to every entity, it cannot be promoted in the same way nor do the results have the same impact. Discovering the correct form implies its observation from a holistic point of view since it goes far beyond just taking care of the external environment but also the internal one. Each of the elements that comprise it is part of that economic unit and therefore it is not correct to divide the whole. In this case, the Human Element is considered in the first instance, secondly, the Financial Resources and thirdly the Base Systems or processes with which small and medium-sized enterprises (SMEs) operate. The purpose of this study is to demonstrate the importance of considering all the elements of an organization to promote corporate social responsibility, identify the actions carried out through daily interaction in the life of the entity and also the existing interdependence to achieve positive effects. . Likewise, the microentrepreneur's perspective is shown before the great challenge of adopting this culture. In the first part, the general characteristics of the SMEs are identified, then the results corresponding to a phase of a qualitative, descriptive investigation, carried out on a random sample of organizations located in the Northeast Zone of the city of Puebla, are presented through the collection of data in situ.