Abstract
The aim of this study is to determine smart governance, smart tourism, smart mobility, and smart sustainability are used by stakeholders in Lake Toba tourism objects to prepare smart tourism destinations (STD) for the effects of covid-19. This research is in line with the strategic plan of the Medan State University research which focuses on the development of tourism areas in North Sumatra. This study uses a Research and Development type with a basic-based research approach through needs analysis, model confirmation, and evaluation. Tourists that visited Lake Toba attractions in April 2022 were given questionnaires, and data were analyzed using pls-sem. The study shows that smart governance influences smart travel, smart tourism, and smart sustainability. On the other hand, smart mobility does not have a positive effect on smart sustainability, smart tourism has a positive and significant effect on smart sustainability. Overall, further research are needed to use other variables.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: International Journal of Research in Business and Social Science (2147- 4478)
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
