Abstract

Purpose: The present study investigates the violations of SOPs regarding the spread of COVID19 during the political processional campaigns in the Gilgit Baltistan and Senate elections in Pakistan held just before the second and third waves of COVID-19. For instance, during the first wave Pakistani government employed a smart lockdown along with persuasive awareness campaign. However, in the second and third waves, it seemed that SOPs were not influential due to violations by politicians themselves.
 Method: The researchers analyze the journalistic text both verbal and pictorial by employing the qualitative and interpretive paradigm to understand the policies and strategies of political parties in their political gatherings. Data regarding political campaigns have been collected from the print media through the purposive sampling technique. The secondary data has been collected from various research publications to establish the background.
 Main Findings: The study analyzed political response to COVID-19 SOPs on the part of Pakistani political parties during the political campaigns in Gilgit Baltistan and senate elections. Referent pictures (see Figures), taken from authentic, official newspaper websites, showed that during ‘Political congregations and rallies’, individuals and politicians attended the events without requiring social distance and masks. Both the opposition and ruling party and their workers have taken approximately equal parts to violate the SOPs to gain political gains and benefits.
 Application of the Study: The study suggests that the political parties would not conduct these types of political events that cause the spread of the virus, especially when it is considered a worldwide pandemic. The study would be both socially and politically beneficial for the organizations and groups to learn how a pandemic may affect the masses if precautionary measures are not followed adequately.
 The Originality of the Study: According to the researchers' best knowledge, the research gap of the present study is contemporary and innovative, i.e., integrating the conceptual model of political discourse with political events.

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