Abstract
Many recent studies with the topic of innovative technologies have been executed in the viewpoint of adoption/readiness of one specific cutting-edge technology in the hospitality industry. Unlike with the existing studies, the present research comprehensively dealt with consumers’ perceived performance of a smart hotel and explored its influence on the formation of attitude and word-of-mouth intention. Furthermore, this study encompassed drivers of technology readiness (optimism and innovativeness) as critical moderators. Our analysis results confirmed that the perceived performance of a smart hotel is essential in generating individuals’ favorable attitudes and positive word-of-mouth intentions. The moderating roles of optimism and innovativeness were also found in the link between perceived performance and attitude. Theoretical value and managerial contributions were discussed through unpinning the structural relationships among study variables in the smart hotel context.
Highlights
A technological revolution has taken over every aspect of our daily lives and led many enterprises today in the endeavor to achieve the competitive edge through integrating innovative technologies [1].The hotel industry is not free from the penetration of new technologies [2]
The present research was developed to fill this gap through an attempt to examine the perceived performance of a smart hotel based on key attributes and to explore its associations with attitude and word-of-mouth intention
The results of analysis showed that the relationships among perceived performance of a smart hotel, attitude, and word-of-mouth intention were all statistically supported and technology readiness was an important mediator in the link between perceived performance and attitude
Summary
A technological revolution has taken over every aspect of our daily lives and led many enterprises today in the endeavor to achieve the competitive edge through integrating innovative technologies [1].The hotel industry is not free from the penetration of new technologies [2]. Midden et al [7] explained the linkage between technology and sustainable consumer behavior based on four distinctive roles of technology which are intermediary, amplifier, determinant, and promoter. With these respects, a smart hotel has emerged. A smart hotel can be described as a lodging operation that actively makes the whole utilization of advanced technologies for interaction with guests and service offerings while minimizing manpower. Smart hotels are regarded as an innovative business model in the hotel industry which distinguish them from their competitors through offering essential benefits based on the implementation of advanced technologies [9]
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