Abstract
Abstract: Smart Tourism is the main component of current destinations, however, there are severe difficulties for its application in small destinations. This problem is essential in the case of rural tourism. Taramundi is one of the most important rural destinations in Spain. There are two surveys about tourists conducted in 2016 and 2019. These surveys are about obtaining data on changes in the behavior of tourists in the dynamic field of mobile technologies. The results indicated the importance of the smartphone for rural tourism, the temporary growth in the use of its tourist utilities, and most importantly, the technological applications that improve the enjoyment stay. The rural tourist does not abandon the use of pre- and post-travel regarding Information and Communication Technologies (ICTs), but the interest in Tics during travel increases significantly. Specifically, the App of Destiny is the central element of smart rural tourism, seeing that it should focus on the increase of new technographic utilities for tourists. In the perspective of Gretzel (2018), the application of the concept of Smart Tourist Destination is impossible in rural areas. However, with a specialization approach, rural destinations must work towards the goal of “smartification.”
Highlights
Smart Tourism is a concept derived directly from the Smart City literature (Mora et al, 2017)
There are several reasons to follow the urban destination approach: business concentration; and infrastructure. Regarding this “urban” burden, this concept will take a complicated approach to apply the concept of Smart Tourism to other types of destinations (Gretzel, 2018)
Especially in order to make exciting contributions to the management of the destinations, this paper aimed to study the results obtained at two different time points about the Information and Communication Technologies (ICTs) that were used in the same rural destination, Taramundi
Summary
Smart Tourism is a concept derived directly from the Smart City literature (Mora et al, 2017). There are several reasons to follow the urban destination approach: business concentration; and infrastructure Regarding this “urban” burden, this concept will take a complicated approach to apply the concept of Smart Tourism to other types of destinations (Gretzel, 2018). The technological dimension establishes links with the physical infrastructure, and provides the fundamentals for tourist front-end solutions, i.e., an experience enriched with technologies and data (Gretzel et al, 2018).
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