Abstract
Coupled with newly introduced technology, sustainable agriculture is considered a cooperative strategy for low-income countries to improve farm productivity and economic growth. This study focuses on analyzing the process of adoption intention with a new technology associated with the use of Dipterocarpus alatus, a large tree species restricted to Thailand. A conceptual framework of the technology acceptance model (TAM) has been applied to explain farmers’ decision-making processes. The purposive sampling approach targets farmers in the area who have D. alatus trees on their properties. Structural equation models, latent variables, and the hypothesized adoption intention interactions are the primary tools used in analyzing the decision-making process. Results showed that adoption intention concerning D. alatus technology was significantly influenced by perceived ease of use and attitudes based on experience and environmental sensibilities. This study has extended the application of TAM, providing insight into decision-making processes that are not hindered by technology implementation.
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