Abstract
Along with the development of the Fintech industry fundamentally during the last decades and the backdrop of the prevailing pandemic situation, the present study examines the intention of Fintech adoption in the perspective of the technology acceptance model (TAM) reflecting the chain relationship among consumer’s trust, attitude, and intention of adoption of Fintech. The analysis through structural equation modeling (SEM), with a sample of 110 respondents, we concluded that consumers’ attitude of adoption of Fintech has a very high and significant impact on the intention of adoption. The impact of trust on the attitude is also significant but not as high as compared to the attitude on intention. Therefore, the companies should work on generating trust to make the chain effective.
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