Abstract
ABSTRACTThis article focuses on the video works by Hu Ge, a young man who became famous overnight for his Yige mantou yinfa de xue'an/Murders Brought about By a Wheat Bun, a parody video of Chen Kaige's film Wuji/The Promise (2005). Starting as a text poacher who appropriated others' works, to a figure whose name became a brand, the trajectory of Hu Ge crystallizes the tension over the issue of authorship in today's cultural production and circulation. I argue that the building-up, as well as the dispersion of the ‘Hu Ge’ brand, is concomitant with the circulation of capital. As Hu's works often juxtapose revolutionary relics with Hollywood blockbusters, this ideological ambiguity captures the flexible subjectivities of an unsettled historical moment in post-socialist China, which also resonates with the aesthetics of small screens in an age of mobility.
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