Abstract
The polarizing effect of group discussion was tested with single-cue and multiple-cue risk-free stimuli. As predicted, ratings by groups were more extreme than ratings by individuals when judgments were based upon favorable or unfavorable information cues, but not when ratings were based upon neutral information cues. It was suggested that if group judgments are more extreme than individual judgments on both risk-free and risk-salient stimuli, then it might be advantageous to treat the “;risky shift phenomenon”; as a special subcase of a more general phenomenon.
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