Abstract
SMEs (Small and Medium) are a solution to improve the economic sector and recorded in the Ministry of MSMEs increasing from 57.84 percent to 60.34 percent by absorbing labor in the country, but the public and companies do not know much about Halal Certification in Bangkalan, Pamekasan, and Pasuruan, even though Bangkalan, Pamekasan, and Pasuruan possesses the formalization of Islamic City Branding. This study aims to answer the question: "How is the perception of Bangkalan, Pamekasan, and Pasuruan District SMEs about theimportance of halal certification after the Formalization of City Branding?".The research method used in this study is a descriptive qualitative research method, with sampling techniques using snowball sampling. The primary data sources used in this study were documentation and direct interviews with SMEs� in culinary fields in Bangkalan, Pamekasan, and Pasuruan, while secondary data sources were obtained from books and journals.The results of this study indicate that as many as 39 or 65% of informants perceive that halal certificates are not important and only 21 or 35% ofinformants who consider halal certificates are important.
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