Abstract

This study aims to determine the performance of halal supervisors in assisting MSEs assisted by Tazkia for halal product certification. This study uses thematic analysis to identify themes or patterns found on the role and challenges of halal supervisors in assisting Tazkia-assisted MSEs located in Bogor for halal certification. This study uses a qualitative approach and field surveys to 12 informants (halal supervisors and MSEs actors) by conducting in-depth interviews. This study uses purposive sampling as the sampling technique and also uses six stages to process data from the results of in-depth interviews. Based on the results of the analysis that has been carried out, it can be concluded that The role of the halal supervisor from the halal supervisor's point of view includes responsibility for and supervision of the halal certification process, continuous guidance, access to halal information, competence on halal certification, socialization about halal certification, and personal happiness. Meanwhile, from the MSE's point of view, the role of the halal supervisor that has been carried out while accompanying the halal certification process is to be responsible for and supervising the halal certification process, socializing about halal certification, facilitating halal certification, accessing halal information, competence on halal certification, and personal happiness.

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