Small and Better: The Consumer‐driven Advantage in JAPANESE PRODUCT DESIGN

Abstract

Design Management Journal (Former Series)Volume 2, Issue 1 p. 62-69 Small and Better: The Consumer-driven Advantage in JAPANESE PRODUCT DESIGN Hirotaka Takeuchi, Hirotaka Takeuchi Hirotaka Takeuchi, Ph.D. is a professor in the School of Commerce at Hitotsubashi University in Tokyo with continued research assignments at the Harvard Business School. Professor Takeuchi received his B.A. from International Christian University in Tokyo, and M.B.A. and Ph.D. from the University of California at Berkeley.Search for more papers by this author Hirotaka Takeuchi, Hirotaka Takeuchi Hirotaka Takeuchi, Ph.D. is a professor in the School of Commerce at Hitotsubashi University in Tokyo with continued research assignments at the Harvard Business School. Professor Takeuchi received his B.A. from International Christian University in Tokyo, and M.B.A. and Ph.D. from the University of California at Berkeley.Search for more papers by this author First published: Winter 1991 https://doi.org/10.1111/j.1948-7169.1991.tb00066.x AboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL Share a linkShare onFacebookTwitterLinked InRedditWechat Volume2, Issue1Winter 1991Pages 62-69 RelatedInformation