Abstract
Over the past few years a new narrative has emerged within the area of entrepreneurial cognition research that has moved explanations away from boxologies—seemingly static representations of abstract, disembodied cognitive structures—and towards a more dynamic view of entrepreneurial cognition. In this chapter, using socially situated cognition theory, we revisit our original chapter on entrepreneurial scripts and entrepreneurial expertise in order to better-situate entrepreneurial scripts within this new (more dynamic) narrative. We suggest an explanation that unifies both the static and dynamic views of entrepreneurial scripts.
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