Abstract
The retail sector has been greatly developing in Turkey, especially with the addition of foreign investments in the last few years, which has resulted in a considerable increase in the number of stores. This increase is also evident in the number of stores in sports retail, as is the case in other sub-sectors of retail. The aim of this study is to determine what decisions and criteria are taken into consideration in the sports retail sector regarding the selection of store locations. With this aim in mind, first a survey was conducted and given to customers, the most important component of retail. Second, in order to determine the sporting habits of customers, another survey study was done with users of sports centers, and the results of these two studies were considered together. The third survey study was done with the employees of sports retail stores to see if their points of view supported the results of the first two surveys. According to the results of the surveys, the most convenient locations for the sports retailers seem to be shopping malls because they provide various facilities, are easily accessible and provide a wide range of stores which have almost every product one would look for. And also like other retailers, sports retail stores prefer locations that are easily accessible and that can be reached by great numbers of people.
Highlights
Retail is almost as old as humanity itself; the history of retail dates back to bartering for goods in the first ages
Site selection has been one of the most important notions for commerce ever since the time it emerged. It is crucial for a retail store to choose the right location to survive and be successful in the market
The aim of this study is to examine the location selection criteria for sports retail sector, to identify how these criteria affect the success of the sector, how suitable these criteria are for Turkey, and to put forward suggestions about the topic
Summary
Retail is almost as old as humanity itself; the history of retail dates back to bartering for goods in the first ages. Site selection was formalized in the 1940s and 1950s through a number of important U.S government projects. After these works, site selection was spread to all sectors and each sector started to specify its own site-selection criteria according to the scope of its business activities. As a consequence of the current economic conditions in Turkey, most of the retail companies have started to reduce the number of their stores. Sports retail sector has been affected by these conditions; sports retail companies prefer to close down their stores on commercial streets and channel their investments into shopping centers. The aim of this study is to determine the site selection criteria of sports retail companies and the locations they prefer for their stores. In the scope of the study, surveys are done to specify if the location choices and criteria match with the needs of the users
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