Simulation Study of Multi-public Opinion Communication Based on Government Intervention

Abstract

At the point where public events erupt, citizens may be held hostage by sudden information and public opinion. Due to differences in cognition, public opinion will form different feedback in the process of dynamic communication. However, the dynamic dissemination of public opinion is likely to produce non-positive feedback of public opinion, at this time, government intervention is particularly important. How the government makes the intervention decision has become an urgent problem to be solved. Based on this, this paper proposes a game communication model of various public opinion information based on the government intervention mechanism. Based on the existing single public opinion dissemination model, the model incorporates the characteristics of unequal competition in the evolution of various public opinion information games, considers the pressure and convergence effect of group information on the basis of social average network density, and analyzes the effect of intervention measures from the perspective of game dissemination. Case analysis and simulation results show that the model can better fit the evolutionary game trend under the coexistence mode of various public opinion information; The social average network density will directly affect the dissemination scale and dissemination time of public opinion; The government’s intervention and decision-making efforts can effectively guide the public opinion, but the intervention and decision-making efforts should be considered comprehensively according to the desired effect of the intervention, and the evolutionary game relationship among various public opinions should be considered.