Abstract

This paper describes the development of a business simulation combining a computer application with real experts to provide university students with an immersive experience in business management. It introduces a methodology that involves students in a process of interaction with other participants as well as benefiting from valuable feedback from experts acting as economic agents. The approach has been tested, in the context of a Certificate of European Law and Economics course, at the University of Economics in Bratislava, Slovakia during the 2002/3 and 2003/4 academic years. Analysis of the experience that was gained has provided some guidelines that instructors can use to integrate simulation effectively into their teaching practices relating to strategic management.

Full Text
Published version (Free)

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call