Simular el Territorio

Abstract

The territory is a figure that can be though of from the simulacrum. This represents a possible threat to interpretation since it does not maintain a distance from its referent. Its geographical image may not differ from the territory or vice versa. The same happens photography inherited from the mimetic tradition where its realism has produced social effects applied to advertising, science or spectacularization practices. From this perspective, Punta del Este is seen as an example of a tourist city in dispute over territory and public spaces. The displacement of communities, the exceptions to construction regulations, competition for advertising spaces, among others, are examples of the tensions that occur in this place. However, they are not always part of what is visible or narrated. The visit to the art project Bienvenidos is proposed as a trigger to think about devices that enunciate from an extra-academic place and to think about tensions linked to the territory and public spaces. Bienvenidos is a project that aims to point out and give visibility to some processes of exclusion that the city presents as a territory in tension of public and private exchanges. Use strategies such as staging and resources associated with advertising and real estate market.The artistic project is proposed to think from a contemporary point of view the territory as one more form of subjective production related to consumer practices and social segmentation.