Simulacrum, Aesthetic Experience and Contemporery Artistic Practices in the Context of Principle "Incomplete Understanding of the Object"

Abstract

The object of this study is the aesthetic and artistic experience of contemporaries in the processes of symbolic production and exchange. In addition, we were interested in the experience of urban residents formed by the influence of the public space of everyday life. We are hypothesized to relate the degree of aesthetic experience, artistic tastes of a person, as well as the significant public interest in a quasi-aesthetic (or "aesthezi") phenomenon with the "sensory hunger" phenomenon. Methodologically important for the study was the principle of "incomplete comprehension of the object", since we analyze human sensuality by considering a specific product of human social activity. They serve as the macro level of analysis, the results of contemporary artistic practices, including visual art, street art, etc. We also take into account the social request of contemporaries to search for artistic innovations, not only through exhibitions, opening hours, museum exhibitions, etc. We take into account that many contemporaries find satisfaction/dissatisfaction with the results of current artistic practices due to the mass media, individually paying attention to color, silhouette, outline, composition, subject matter of the image (micro level of analysis). The semiotic analysis of the visual object and the hermeneutic method were relevant for this study. We have analyzed a specific quasi-aesthetic phenomenon, namely simulacra. The role of simulacra in the informational interaction of human beings in post-industrial society is explored in this article and the typical and specific features of this socio-cultural phenomenon are explored. They are considered as a kind of simulacra with a visual presentation. We argue that in the spiritual life of modern man and society, the aesthetic and artistic components no longer have ancestral subordination. The reason for this is that harmony, the improvement of human tastes in the "sphere of sensual phenomena" is no longer a mandatory requirement on the part of society for artistic practices, in particular contemporary art.