Abstract
This study explored the studentsâ?? acceptance of Mobile Learning via Short Message Service (SMS-Learning) amongst distance learners in the Universiti Sains Malaysia. This study aims to examine the studentâ??s acceptance towards the language use in SMS-Learning content, the cost of communicating and also the navigation of the system. The study employed the qualitative methodology where data were collected through questionnaire that was administered to 105 distance education students from Bachelor of Management, Bachelor of Science, Bachelor of Social Science and Bachelor of Art. The survey responses were tabulated in a 5-point Likert scale and analyzed using the Rasch Measurement Model. The results indicated that the simple language used in SMS-Learning was accepted by the respondents. By using the language precisely, it leads to high usability of SMS-Learning which will allow it to academically assist them in their study.
Highlights
The extension of mobile wireless technologies has contributed to the shifting of the educational environment from the traditional setting to an e-learning setting
A study done by Malaysian Communications and Multimedia Commission (MCMC) found that in Quarter 2, 2009, the penetration rate for cellular phone in Malaysia is 100.8 %
One hundred-five undergraduate students consisting of 31 males and 74 females had enrolled from four different programs (Bachelors of Science, Bachelor of Arts, Bachelor of Management and Bachelor of Social Science) in the School of Distance Education (SDE), Universiti Sains Malaysia (USM)
Summary
The extension of mobile wireless technologies has contributed to the shifting of the educational environment from the traditional setting to an e-learning setting. In traditional education, both teachers and students are physically present together [1]. There are increasing numbers of higher institutions that offer courses using mobile devices as an alternative teaching and learning tools [2]. Mobile learning has been perceived by many educationalists to offer flexibility in learning and present a multitude yet unique educational advantages [5]. The mobile phone is a multipurpose device and used for transmitting voice communication but at the same time provides a number of other functions and services, such as the short messages service. The explosive growth of SMS usage can aid marketers in developing appropriate m-commerce services [8]
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