Abstract
Abstract According to the World Health Organization (WHO) blood supply recommendation, Indonesia has 2.5 million blood bags less than it is needed. The majority of Indonesian people have already had mobile phones and thus favorable for the application of short message service (SMS). It is feaseable to use SMS in order to improve donor motivation. This study would like to evaluate students' attitude toward blood donor's message reminder using SMS from the Blood Donors Directory, Faculty of Medicine, Gadjah Mada University. This is a quantitative study with cross-sectional design. Undergraduate medical students recorded in the database of Blood Donors Directory Faculty of Medicine, Gadjah Mada University were chosen as the study population. Simple random sampling was applied to choose the subjects. This study used the framework of Technology Acceptance Model (TAM) and data were analyzed using Partial Least Square based Structural Equation Modelling (SEM). Attitude of blood donor's message reminder significantly influenced perceived ease of use and perceived usefulness of SMS technology. Attitude of blood donor's message reminder significantly influenced perceived entertainment, irritation, as well as credibility of message content. No significantly influenced by perceived informative. The intention to donate blood were significantly influenced by the attitude of blood donor's message reminder. Students' attitude in donating blood was positively influenced by good perception about ease of use and usefulness of SMS technology. It was also positively influenced by positive perception to entertaining and credible messages, as well as negative perception to irritating messages. The positive attitude towards donor's message reminder would support the intention to behave as blood donors. Keywords : SMS gateway, attitudes toward SMS, blood donation, Technology Acceptance Model (TAM), Structural Equation Modelling ( SEM), Partial Least Square (PLS)
Highlights
Indonesia masih kekurangan sekitar 2,5 juta kantung darah per tahun berdasarkan rekomendasi kebutuhan darah oleh World Health Organization (WHO)
short message service (SMS) untuk pengingat digunakan dalam mengatur perilaku kesehatan pasien diabetes tipe 24 dan pengingat berbasis SMS untuk mencegah drop out pengobatan tuberculosis [5]
Minat terhadap short message service (SMS) pengingat donor darah dapat diketahui dari sikap yang positif dengan tidak keberatan untuk menerima SMS pengingat donor darah, memberi perhatian terhadap isi pesan, muncul niat untuk mendonasikan darah, dan mengajak orangorang disekitarnya untuk melakukan donor darah
Summary
Ketersediaan darah berperan penting dalam menunjang pelayanan kesehatan terutama dalam penanganan pasien dengan kegawatdaruratan medis yang memerlukan transfusi darah maupun pasien dengan gangguan produksi darah ataupun komponen darah. Penelitian di Malawi mengukur hubungan antara sikap responden terhadap teknologi SMS dan keinginan untuk melakukan donor darah setelah menerima pesan pengingat [7]. Penelitian di India melakukan tele-recruitment dengan telepon dan SMS untuk meningkatkan jumlah pendonor sukarela yang mau melakukan donor darah secara rutin [8]. Penelitian ini akan mengukur sikap mahasiswa terhadap SMS pengingat donor darah dari penerimaan isi pesan. Persepsi kemudahan penggunaan SMS pengingat (PEOU) mempengaruhi sikap terhadap penerimaan SMS pengingat donor darah (ATU) 2. Persepsi kegunaan SMS pengingat (PU) mempengaruhi sikap terhadap penerimaan SMS pengingat donor darah (ATU) 3. Persepsi SMS pengingat sebagai hiburan (PE) mempengaruhi sikap terhadap penerimaan SMS pengingat donor darah 4. Persepsi SMS pengingat bersifat informatif (PI) mempengaruhi sikap terhadap penerimaan SMS pengingat donor darah (ATU). 5. Persepsi SMS pengingat sebagai gangguan (PIR) mempengaruhi sikap terhadap penerimaan SMS pengingat donor darah (ATU). Sikap penerimaan SMS pengingat donor darah (ATU) mempengaruhi minat melakukan donor darah (BITU)
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