Significance of sustainable eco-tourism for Serbia's economic development

Larisa Jovanović,Dragan Živković,Violeta Šiljak,Milan Janković,Dragan Toskić

doi:10.5937/zrgfub1902053j

Larisa Jovanović, Dragan Živković + Show 3 more

Open Access

https://doi.org/10.5937/zrgfub1902053j

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Abstract

Sustainable development of eco-tourism in Serbia has great prospects and opportunities for the intensification of entrepreneurship based on natural resources in rural and mountainous areas. In the world after euphoria due to staying in hotelsskyscrapers, ice hotels, boat hotels and other exotic places with Japanese, Thai, Italian and French specialties, tourists return to the gentle landscapes, primal values and ethnic food. Food producers in Serbia have potential on large areas of fertile soils and pastures, high-quality varieties of crops, good breeds of sheep, pigs, cows, goats and mangules. There is practically no general marketing and promotion of the tourist offer in our country, as well as branding of Serbian food products for placement on world markets. To attract investment, it is necessary to develop Serbian tourism brands and promote eco-tourism in mountainous and rural areas at international fairs. Hunting, fishing, hiking, trekking and horseback riding, supplemented by the consumption of ethnic food and organic food products, marked with local brands and geographical origin can make a significant contribution to the sustainability of tourism, ecotourism and other forms of entrepreneurship in Serbia.

Highlights

The end of the twentieth century was marked with a significant strategic shift from mass tourism to alternative forms of tourism in response to the growing uncertainty caused by the dynamic and structural changes in the tourism economy associated with changing consumer behavior, the rise of environmental awareness in broad sections of society
The sustainable development paradigm includes business strategies for entrepreneurship within eco-tourism and related activities, such as organic food production that focuses on the care of human health and conservation of eco-systems
An indispensable part of modern eco-tourism is the supply of healthy food, which is consistent with ensuring the biological survival of humanity

Summary

Introduction

The end of the twentieth century was marked with a significant strategic shift from mass tourism to alternative forms of tourism in response to the growing uncertainty caused by the dynamic and structural changes in the tourism economy associated with changing consumer behavior, the rise of environmental awareness in broad sections of society. Sustainable eco-tourism, as one of the important conditions for the development of green economy, is based on good ecological sites in clean areas with unpolluted environment (mountain and rural areas, edges of protected areas). ”. Important components of eco-tourism are environmental protection and preservation of natural resources and cultural and historical heritage of the tourist destination with the aim of economic development of smaller environments. Organic production as an integral part of the green economy complements eco-tourism. As an important condition for food production in catering establishments in tourism eco-destinations, favor the development of eco-tourism. The need to exploit and preserve the natural potential of our country through the offer of healthy ethno-nutrition contributes to the development of eco-tourism and sustainable mountain tourism, as well as tourism in protected areas (eco-zones, eco-villages, eco-farms). New marketing approaches give impetus to the development of sustainable eco-tourism

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