Abstract
Shree Ramacharitmanas intends to maximize the opportunities of becoming a celebrity-figure for more people, and thus implying to multiply the process of formation of celebrities (Celebrification). Several authors suggest their individual philosophies on celebrificationprocess. However, moving beyond the repertoire, the present paper, drawn from the design of an unpublished work in 1995 itself by this author, proposes a Model of Segmentule Advertising Communication by incorporating the tenet of Quasimodo Effect for providing an alternative process of celebrification in view of not only gratifying the innate desires of more number of people to subsequently become a celebrity-figure, but equally augmenting the publicity-arsenal for Political Advertising.
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