Abstract
This case is about Vivek Vyas and Vimal Popat who have conceived an idea to start an online obituary advertising platform. It describes the situation faced by Vyas and Popat who face different options for starting an online obituary advertisement platform. The purpose of this case is to provide an opportunity for stepping into the shoes of Vyas and Popat and explore the best possible option for offering an alternate solution to print obituary advertisement. The case provides the context for students to examine alternate options for the print obituary advertisement amidst lack of entrepreneurial experience of Vyas and Popat.
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