“Show, Don’t Tell”: Pious Visual Culture in Pakistani Dramas

Abstract

AbstractThis article explores how the Pakistan television drama industry mediates collective notions of piety through visual registers. Explicit religious discourse is tightly regulated in the industry, and producers themselves often disavow producing religious content. However, the leakiness of production practices generates religious visual idioms that are transparently circulated and taken up by audiences. Drawing from ethnographic fieldwork in Karachi with production teams in this culture industry, I argue that dramas are a central yet overlooked feature of religious publics’ formations in the digitalizing Pakistani mediascape. Focus on religious media in the anthropology of Islam has treated publics as mostly engaged with traditional sources of authority. Attending to scenes from three popular dramas—Meri Zaat Zarra-e-Benishan (2009), Shehr-e-Zaat (2012), and Khaani (2017)—elucidates how visuality is a central facet of how cross-media interactions enregister piety. Observations of cinematographic negotiations and reflections by creators on the ambiguity and efficacy of pious visuality contextualize how religious scenes in these productions come together. While the visuality of prayer scenes across these dramas emphasizes private personal piety, tracing how these images are scripted, depicted, and circulated online offers insights into how religious digital publics are shaped in contemporary Pakistan.