Abstract

Purpose – Population growth, climate change, shortages of oil and other resources will have dramatic implication on where, when and how tourists travel in the future. This will also reshape the tourism industry for the future. Knowing what will happen in the future has always fascinated mankind from time immemorial. However, forecasting and predictions require not only a systematic approach to development but also an imagination and the ability to think and see beyond the ordinary. As a result, the purpose of this paper is to underscore the projected northward shift in tourism demand due to the global impacts of climate change and the lack of policy attention. Design/methodology/approach – A rapid assessment of the literature was conducted to explore tourism flows to the Caribbean in a changing climate and recommendations for adaptation. Findings – Tourism demand from major markets such as Europe and North America may be reduced significantly as tourists travel to other destinations, which are closer to home and have a more favourable climate. Regulation of carbon emissions from long haul flights will also influence demand substitution. Despite this projection, current policies in the Caribbean promote further development of the climate sensitive 3S model without anticipating a possible decrease in demand in the future. Research limitations/implications – Research implications include a recalibration of tourism policy and diversification of Caribbean tourism and economies. Originality/value – Recommendations are outlined for a critical issue that is not on the policy agenda.

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