Abstract
This article aims to discover why young people in Indonesia choose Islamic faith-based (sharia) housing that is more homogeneous than conventional housing. This is important because the growth of sharia housing in Indonesia has experienced a significant increase in the last five years. Sharia housing requires residents to be of the same religion, comply with the rules of purchase and follow the payment scheme according to Islamic law. In fact, in the last two years, this homogeneous housing has seen increasing demand among Muslim youth in Indonesia. Through in-depth interviews with 10 sharia housing buyers, this study explores the reasons behind young peoples’ preference for sharia housing, which are not monolithic, that is, they are not solely made for ideological reasons, but are often made for economic reasons. Exploration of the various reasons for millennials choosing sharia housing is essential to understand the tendency of young people to prefer such exclusive residential complexes.Contribution: This study reveals young Muslims’ motivations in Indonesia to choose religious identity-based housing. It aims to contribute to the actual debates on the dynamics of young Muslims in Indonesia and their current trends in consuming Islamic faith-based products.
Highlights
This article analyses the reasons why the millennial Muslim in Indonesia, anyone born between 1981 and 1996 (Dimock 2019), have chosen the faith-based housing, known as sharia housing
This research aims to reveal the extent to which Indonesian Muslim youth are interested in sharia housing, where life tends to be more homogeneous than housing in general
Several surveys have confirmed this trend, this study found various reasons as to why young people choose Islamic housing
Summary
This article analyses the reasons why the millennial Muslim in Indonesia, anyone born between 1981 and 1996 (aged 25 to 40 in 2021) (Dimock 2019), have chosen the faith-based housing, known as sharia housing. Even though it is labelled as sharia, the motives of the millennials in choosing the housing are based on merely the sharia aspect. In addition to implementing payment methods that must comply with religious rules, such as no usury (riba, Isl.) or interest, this housing requires residents to have the same religious identity. In the city of Solo in Central Java, where this research was conducted, as of June 2020, 35 Islamic housing estates were built
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