Abstract
ABSTRACT Sharenting is an emerging trend in social network sites, where parents share identifiable information about their children online. Studies related to the phenomenon of sharenting are predominantly focused on the context of Western countries. However, little is known about the sharenting practices of different demographics, including Middle Eastern parents. To bridge this gap, the current study aims to investigate the sharenting practices of Iranian parents on Instagram through netnography and semi-structured interviews. The findings indicate that parents develop their social and family relationships by disclosing their child’s personal information. In addition, the findings show that some participants’ concerns regarding the drawbacks of sharenting are rooted in the cultural manifestation of the ‘evil eye’. Regarding protection strategies, parents have difficulty defining online privacy boundaries and use poor strategies to manage their sharenting behavior.
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