SHARED VALUES AND ORGANIZATIONAL CITIZENSHIP BEHAVIOR OF GENERATION Z

Abstract

Abstract Purpose: The purpose of the paper is to verify the relationship between generation’s Z core values and Organizational Citizenship Behaviour (OCB). Methodology: The research was conducted in 2019 among 491 respondents (generation Z) based on quantitative research method. Two types of questionnaires were used to collect data: 1) Rokeach Value Survey (RVS) and 2) Organizational Citizenship Behaviour Checklist. Findings: Based on analysis of the research results one can conclude that only several values correlate with OCB. Three types of results has been identified: significantly statistically positive correlation between OCB (OCB_C, OCB_P and OCB_O) and some values, significantly statistically negative correlation between OCB and some values and lack of statistically important correlation between OCB and some values. There is a statistically significant correlation between OCB-C and the following terminal values: comfortable life, family security, freedom, pleasure and true friendship. There is a statistically significant correlation between OCB-C and the following instrumental values: ambition, broad-mindedness, forgiveness, helpfulness, intellect, logic, love, politeness. There is a different direction of the correlations. Implications/limitations : The research paper describe one of many antecedents of OCB (individual characteristics). As OCB have many positive consequences for the organizations, the results can help the managers to prepare for working with generation Z and HRM specialists to recruit people who fit to organizational culture. A future research should involve a representative sample. It would be also very interesting to analyze the results of different generations and different countries. Paper type: Research paper