Abstract
Continuing development in the tourism industry will require the application of proper commercially based techniques. Governments and local authorities nowadays require a return on community investments. The commercial sector is able to create new tourism trends by identifying opportunities for new product development and thereby extending demand. Sound research and marketing to ensure that a product gives adequate financial return should encourage government investment and be of mutual benefit to both government and the tourism industry. Commercial principles can also be applied to protect a country's cultural heritage.
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