High-Quality Development of Tourism Industry Under the Trend of Cultural and Tourism Integration Based on Big Data Analysis

Abstract

The era of big data makes it inevitable for the traditional tourism industry to integrate cultural and tourism, and at the same time, it also provides new momentum and infinite possibilities for the high-quality development of the tourism industry. First of all, applying big data to the cultural and tourism industry can solve some problems in the cultural and tourism industry, such as: resources are hard to replace, experience is hard to copy, demand is hard to predict, etc. It is also possible to reconstruct the supply chain and ecology of cultural tourism industry, so that cultural tourism resources can be fully developed and a new world of cultural tourism development can be explored. Secondly, the inclusion of big data in the cultural tourism industry will make the integrated innovation and development of cultural tourism more promising and more favored by tourists. Finally, cultural tourism integration should give full play to the advantages of big data, and combine local development characteristics and local customs to build a platform where “culture speaks for itself”. With the combination of science and technology elements, accurately depict the user portrait of tourists, comprehensively understand the real needs of tourists, and then combine the tourists’ interests with product development and profits, so as to expand and strengthen the cultural tourism industry, and thereby improve the high-quality development of tourism. This paper mainly USES content analysis method and data visualization method to discuss and analyze the integration trend of culture and tourism, hoping to promote the high-quality development of tourism industry.