Innovation and Digital Construction of Cultural Tourism Industry under the Background of Big Data and Internet of Things

Abstract

In recent years, the concept of the Internet of Everything has gradually entered all walks of life, and the combination of big data technology and the Internet of Everything applied to other industries has become the current trend of industrial innovation. The integration between the tourism industry and the cultural industry is an inevitable trend for the sustainable development of the tourism industry. New science and technology are constantly innovating the way of life of human beings. If the tourism industry wants to maintain a state of rapid development, it must focus on the innovative development and digital construction of cultural tourism, develop new cultural tourism products, and propose new marketing innovation models. This promotes faster and better development of the tourism industry. Based on this, this paper designs a questionnaire and uses statistical methods to analyze the data obtained by the questionnaire, summarizes the current problems in the innovation and digital construction of the cultural tourism industry, and proposes solutions in a targeted manner, in order to improve the cultural tourism industry. Healthy development provides incremental contributions.