Abstract

This paper expands the theoretical framework for analysing nonhuman personas developed by Connell and Moore (2023) to explore video game hero personas as assemblages - complex negotiations between social media platforms, video game developers, and participatory fan cultures. Through a critical analysis of Aloy from the Horizon (2017-2023) series, I argue that video game heroes are dynamic characters, and fan participation in the shaping of a video game hero’s online persona is often overlooked. By examining the collaborative relationships between video game heroes and their online participatory fan communities, the article contributes to ongoing conversations about processes of heroic representation in popular culture.

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