Abstract
Corporate social responsibility (CSR) is not only a philosophy of acting for many companies, but a basic strategy for building a competitive advantage. Unfortunately, in the conditions when as a result of globalization the bonds of international cooperation are becoming stronger and stronger, it is increasingly difficult to shape. The factor of significant influence here is the partners’ cultural diversity. Understanding the foundations of this diversity provides an opportunity to make more conscious decisions concerning the choice of partners and forms of cooperation. It also facilitates project-making and implementing CSR tools. The key issue here is the identification and evaluation of pro-social features of the partners’ culture. Choosing the partners from the culture suitable for implementing CSR allows to maximize its benefits. The aim of this paper is to demonstrate the influence of national and organizational culture on the way of shaping CSR. In order to study the issue, the foundations of the topic, the nature of national and organizational culture, have been characterized. In addition, the underlying cultural differences and basic problems of shaping CSR have been signalled. The empirical demonstration of the issue are the results of CSR research in selected companies from different EU countries, but belonging to the same capital groups.
Highlights
Due to the ongoing globalization and the increasingly visible changes of companies’ market behaviour, we can notice growing international bonds of cooperation between organizations
According to the European Commission, which organized the foundations of social responsibility on the European level in their Green Paper on Corporate social responsibility (CSR), it is a concept according to which companies willingly employ strategies involving social issues and environmental care, as well as partner relations with their stakeholders
It is definitely not an easy task for a company to function in the conditions of cultural differences, but appropriate knowledge and tools of supporting decisionmaking in relation to cooperation in such conditions increase the chances of success
Summary
Due to the ongoing globalization and the increasingly visible changes of companies’ market behaviour, we can notice growing international bonds of cooperation between organizations. According to the European Commission, which organized the foundations of social responsibility on the European level in their Green Paper on CSR, it is a concept according to which companies willingly employ strategies involving social issues and environmental care, as well as partner relations with their stakeholders It is founded upon actual social dialogue, creating transparent business relations and trying to find, in the process of the company’s development and daily functioning, the solutions which take into account the interest of all parties involved in the company’s activities, like employees, clients, suppliers, shareholders, competition and local communities.
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
