Sexual objectification in #MeToo and #WhyIDidntReport tweets: Links to sentiment and emotions

Abstract

ABSTRACT Sexual objectification affects women negatively in a many ways (e.g., increased focus on appearance and safety), especially if they are not provided the opportunity to cope effectively. Social media platforms provide an opportunity to share experiences and receive social support. We conducted sentiment and content analyses of #MeToo and #WhyIDidntReport (WIDR) tweets with a focus on descriptions of sexual objectification. Most #MeToo tweets were personal disclosures; others’ reactions were primarily supportive, indicating validation and support. Our analysis of #WIDR tweets indicated a subset of tweets referencing objectification was significantly more negative in sentiment than other tweets. Disclosures of assault through social media can provide opportunities to receive emotional support and promote a societal-level discussion of the impact of sexual objectification.