Abstract
A work like ours, intends, through such issues in evidence at the University, to draw attention to a latent cultural behavior of historical reversal of the segregation imposed on individuals who were formerly called “inadequate” (and who still cause astonishment today). The scientific intervention is justified by the fact that this theme calls us to see the field of consumption and social coexistence, whether through digital television inclusion, or through the consumerist path of pink money. As partial results, our research detects that in our society, there is a huge range of social representations on the subject, which forced us to make a second option for the same objects of analysis, that is, to put literary representation as a comparison route. and the media, proposing a dialogue between a conservative and archaic past and a supposedly liberal and avant-garde present. One of the theoretical pillars that support us is Freud's study, entitled "Three Essays on the Theory of Sexuality", together with Lacan's, in the seminar "Desire and its interpretation".
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