Abstract
This is a content analysis of 31 randomly‐selected children's television cartoons in Hong Kong, where all such programs are imported from foreign countries. No such programs are produced in Hong Kong. The study analyzes personality and appearance attributes of 277 cartoon characters. As expected, male characters outnumbered female characters by a ratio of 2:1; however, contrary to expectations, female characters enjoyed far greater representation in cartoons produced in Japan than they did in cartoons produced in the U.S. and Great Britain. On other measures, characters tended to conform to hypothesized gender‐related stereotypes, with males being more aggressive, rough, sloppy, and strong, and females being more beautiful and feminine.
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