Sex Differences in the Use of Science and Technology in Children's Cartoons

Abstract

Television is among the many mechanisms that transmit information about sex-appropriate behavior to children. In order to examine whether television cartoons portray male and female characters using science and technology in a different manner, we examined the amount and type of science and technology utilized by characters in popular children's cartoons. Results revealed that most characters in these cartoons were male who were often depicted using science and technology, usually while being aggressive. When female characters were shown, they were portrayed as both able and prosocial, using science and technology for the greater good of others, rather than for destruction. In addition, female characters performed prosocial behaviors such as caring and sharing, showed self-confidence and explained things to others, and were less angry and violent than were male characters. Our findings suggest that the portrayal of female characters as competent may be successfully linked with the tendency to also show them as prosocial. Despite relatively positive portrayal of female characters, however, their appearance was rare and most likely not the main focus of the action.