Abstract

Appreciation of cartoon humor was examined in male and female college students who had been categorized into one of four gender identity groups (masculine, feminine, androgynous, undifferentiated) on the basis of Bem's Sex Role Inventory. Results indicated that males preferred sexual humor more than absurd humor, while females showed the reverse pattern. Furthermore, gender identity was related to humor appreciation only for females. While feminine females preferred absurd humor more than sexual humor, masculine and androgynous females were more appreciative of sexual humor. Finally, masculine, feminine, and undifferentiated males, as well as masculine and androgynous females, showed greater appreciation of sexual humor which portrayed females, as opposed to males, as the sex object or brunt of the joke.

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