Abstract

A study was conducted to assess the effects of the Royal Highland Festival (RHF) from the perspective of yak herders in Laya, Bhutan. Sixty-six respondents were randomly selected from amongst the domicile herders who were regular visitors to the festival. A survey was carried out through a questionnaire with mixed questions. Herders’ opinions suggest good progress of RHF as reflected by improved community vitality and networking with stakeholders. Tourists, both international and domestic, were the major contributors to the income of yak herders during the festival. Livestock products were the biggest income earner, followed by homestays. Herders were encouraged to produce more quantities of livestock products and desired to diversify yak products. Animal shows were adequate and encouraged breed improvement. The grazing resources and the environment were unharmed by the presence of animals in the festival. However, yak herders expressed concerns over the lack of skills and knowledge for yak product diversification and management of festival waste. Herders felt the need to shift the festival venue to benefit highlanders in other areas of Bhutan. The study recommends authorities to consider imparting skills to Laya communities on developing diverse and value-added yak products. Homestay owners require more capacity to manage and maintain farmhouses with proper sanitation. Effective management of festival wastes calls for a farsighted plan. Finally, to inculcate a sense of pride and ownership, the communities of Laya must be empowered to self-organize the festival, while government authorities should consider shifting the festival venue to other highland areas.

Highlights

  • Festivals and events have social and cultural significance with a festive character depicting a public celebration of some concept or fact (Janiskee 1980)

  • Conduct of Royal Highland Festival (RHF) and festival participants RHF has progressed over the years and received a highly positive response from international tourists (RIM 2018)

  • Royal Institute of Management (RIM) (2018) reported the growing popularity of RHF, and both highlanders and international tourists were highly satisfied with the festival

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Summary

Introduction

Festivals and events have social and cultural significance with a festive character depicting a public celebration of some concept or fact (Janiskee 1980). They hold a long historical trajectory and exemplify the cultures and traditions of various pasts (Quinn 2009). The recent proliferation could be associated with communities seeking to reassert their identities that face cultural erosion by rapid globalization processes (Fjell 2007) This is best exemplified by “Beef festivals” that assert the cultural rights and identity of Dalit people in India (Natrajan 2018) and “Easter Festival” that assert the identity of Sami people in Norway (Jaeger and Mykletun 2013). Modern festivals are pursued to bring about economic benefits to the rural communities (Walo et al 2011; Mbaiwa and Sakuze 2009)

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